Founded in 1989, Don en Confiance's mission is to promote greater rigor through the label it grants to certified organizations, enabling confident giving. To this end, it exercises oversight of public fundraising appeals based on principles of transparency, effectiveness, integrity and selflessness, and respect for donors. Compliance with the ethical rules contained in the Don en Confiance Charter determines the awarding of the "Don en Confiance" label to organizations that apply for it. Label renewal is based on continuous and independent monitoring of the commitments they undertake. To date, Don en Confiance brings together nearly 100 certified organizations monitored by approximately one hundred expert volunteer auditors.