I support the development of a communication strategy

Mission description

Context: The Arbitrage Athlétisme association promotes, develops, and highlights the role of referees in athletics. To strengthen its visibility, improve communication of its actions, and energize its community, the association wants to establish a real communication strategy. Mission objective: Define and structure a coherent, effective communication strategy aligned with the association's values and goals. Mission details: Conduct a diagnosis of current communication (strengths, weaknesses, opportunities, threats) • Identify target audiences (referees, clubs, members, partners, general public) • Propose a global communication strategy (communication approaches